THEY'RE PLAYING CHESS.

YOU'VE BEEN PLAYING CHECKERS.

There's a hidden playbook for women who run things. We decoded it. Now it's yours.

Make More → Move Faster → Lead Boldly → Manage Up

Coaching for Women in Tech

You deliver results. You hit your targets.

You've climbed the ladder.

Yet you still feel like you need to prove your worth every single day.

Here's the truth:

You're not broken. You're trapped.

Ready to break free?

THE FOUR TRAPS KEEPING YOU STUCK

You're brilliant. You deliver. Yet you're still trapped...

TRAP 1: THE PAYCHECK TRAP Comfortable salary, stalled growth

TRAP 2: THE RECOGNITION TRAP Silent excellence, zero spotlight

TRAP 3: THE INFLUENCE TRAP No map of the power players

TRAP 4: THE EXPERT TRAP Irreplaceable... and immobile n.

Hi, I'm Maddy

I was stuck in all four traps at once.

Paycheck trap? Accepted 30% less "for the opportunity."

Recognition trap? My boss presented my strategy. As his.

Influence trap? Didn't know who actually made promotion decisions.

Expert trap? They literally said I was "too valuable to promote."

Until I decoded the hidden playbook.

Now I teach it to women ready to escape.


I'm Mathruka (Maddy) Viswanath

I've help high achieving women in tech to:

Make More

Move Fast

Lead Boldly

Stay Ahe

Which of these sounds familiar?

While you've been perfecting your craft, you've been:

  • Overdelivering on every project

  • Mentoring junior developers

  • Running ERGs and diversity initiatives

  • Being the "culture carrier" for your team

But you're still waiting for:

  • The VP promotion that keeps going to someone else

  • A seat at the strategy table, not just implementation

  • Sponsors (not mentors) who actually open doors

  • Recognition as a business leader, not just a technical expert

If you checked even one box, you've discovered why you're here.

You're not lacking skills, talent, or work ethic.

You are lacking A CLEAR CAREER STRATEGY

✓ You're successful but still feel like you need to prove your work


✓ You deliver excellent results but others get the credit or promotion


✓ You want to lead authentically but struggle to gain influence your way

✓ You know you're capable of more but feel stuck in your current scope

If you checked even one box, you've discovered why you're here.

Craftyourconfidence.com